Actor Patrick Dempsey has signed up with Avon Products to create a signature men’s fragrance set to debut in November in the U.S., with a global launch in 2009.
Andrea Jung, of Avon, says, “We are thrilled to partner with Patrick Dempsey – an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style. We’re extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small.”
Much like every other celebrity fragrance, the New York-based beauty product company says the Grey’s Anatomy actor will be actively involved with every aspect of the project.
The deal is rumoured to be worth at least $5 million for three years. Dempsey adds, “This is an extremely exciting opportunity for me to work with Avon – a brand I have long respected as a global powerhouse with a lot of heart and soul.”
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