Paul McCartney is the latest star to hook up with PETA for a pro veggie ad. Rocking PETA’s new “Eat No Animal” t-shirt, the singer describes the first time it hit him that animals value their lives just as much as humans do.

Says Paul: “Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, ‘I am killing him — all for the passing pleasure it brings me.’ And something inside me clicked. I realized as I watched him fight for breath, that his life was as important to him as mine is to me.”

If you enjoyed this post, make sure you subscribe to our RSS feed!