In PETA’s latest bid to arouse interest in the many sexy alternatives to leather, adult film icon Jenna Jameson evokes screen siren Bettie Page in a sin-tastic and pro-synthetic new PETA ad called “Pleather Yourself: Discover the Pleasure of Pleather.” Jameson unveiled the new campaign on Monday, as part of Los Angeles Fashion Week.

“I’ve worn a lot of pleather in my life,” says Jenna. “Anybody who knows me knows that I’ve kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I’m wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side.”

Our thoughts on the sexy new ad?

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