In a partnership with Kohl’s Corp, Avril Lavigne will expand its exclusive brands with the launch of Abbey Dawn, a juniors lifestyle brand. Kohl’s will introduce the brand in July for back-to-school, and it will feature new fashion collections every 60 days. Expected to blend an authentic rock ’n’ roll attitude with a feminine edge, the junior line will retail from $24 to $48. Both apparel and jewelry will be available for the launch, with other categories to be added later. Our thoughts?
[Source: WWD]
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