Tennis champ Maria Sharapova has been named the first global brand ambassador for Sony Ericsson Mobile Communications.The 20 year-old signed an exclusive seven-figure, four-year sponsorship agreement with Sony Ericsson. “Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance,”said Dee Dutta, corporate vice-president and head of marketing at Sony Ericsson. Sharapova added: “Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.”
[Source: Mobile Marketing]
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