Rihanna H&M ‘Fashion against Aids’ campaign

H&M and Designers Against AIDS (DAA) are joining forces in the battle against AIDS and are launching a collection for guys and girls together with Rihanna, Timbaland, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga and Ziggy Marley. The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world. The collection “Fashion Against AIDS” will be available in H&M’s Divided departments starting February 2008. The line will sport slogans like “Believe” and “Stop and Think.” Prices are expected to range from $12 to $34, with 25 percent of the sales from the collection will go to HIV/AIDS-prevention projects around the world. “Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause,” Rihanna said in a statement.
Check out the line here.
[Source: H&M]
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