Actress Eva Mendes is joiging the ranks of Alicia Silverstone, Christina Applegate, Kim Basinger and Pamela Anderson, as the latest I’d Rather Go Naked… face. The ad campaign for the People for the Ethical Treatment of Animals will be unveiled on Thursday in New York city. The new advertisement, which was shot by renowned photographer Don Flood, will be unveiled in Rockefeller Plaza at an unknown time tomorrow because city authorities have asked the organisers not to announce the time or exact place of the event. Mendes admits she was inspired to bare all for PETA by her beloved pet dog: “Killing a poor animal and wearing her fur isn’t cool. Respecting all life forms is cool.”

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