David Beckham has been signed as the new face of Giorgio Armani for their US ad campaign. The new guy at LA Galaxy was photographed by Mert Alas and Marcus Piggott in LA last week for the ad campaign, which is due out in fashion magazines worlwide in January. “The ad campaign isn’t the first time Armani and Beckham have worked together. While the soccer legend has worn Armani personally for years, he met and became friendly with the designer after Armani did the English team’s wardrobe in 2002.” The underwear line will launch in the U.S. next February and will be available at top retailers such as Macy’s and Bloomingdales.

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